13th Sep, 2012 Access Sports Comments Off on Access Sports Launches Initiative Integrating Brands into Team Social Media Programs News

Access Sports Launches Initiative Integrating Brands into Team Social Media Programs

– http://www.dailydooh.com/archives/73388 – 

New York, NY – September 12th, 2012 – Access Sports Media today announced the launch of Access Sports Connect, dedicated to offering Access’s advertisers the ability to embed their brands into the social and mobile marketing messages of professional sports teams nationwide. Access Sports Connect is a result of detailed conversations with over 50 professional sports teams about how they are engaging fans through social and mobile marketing, making Access a leading authority on brand integration into sports and social media.

“The passion and enthusiasm of live sports comes to life in the conversations that occur between teams and fans through social media,” said Dennis Roche, President of Access Sports Media. “Sports teams are leaders in this area, and it presents a unique opportunity for marketers to be incorporated in this dialogue in a fun and creative way.”

Access Sports represents in-venue video networks across NFL, NHL, NBA, MLB, Minor League baseball, and NCAA basketball and football stadiums across the country. Access sells video advertising across its in-venue television platform while also creating custom experiential marketing programs that drive fan engagement.
“Social media is a key component of how teams are engaging fans,” added Roche. “The authenticity of the message and the excitement surrounding the conversation is a huge part of how they communicate, and they engage marketers in these programs in a way that works for everyone involved.”

The numbers on sports and social media are growing rapidly. As of August, 2012, NFL, NHL, and NBA franchises combined for over 18 million Twitter followers and 115 million Facebook Likes, and teams are increasingly utilizing Instagram, Google +, and Pinterest as integral components of their marketing programs. These are in addition to the teams’ more traditional – by digital standards – online video and website platforms.

“Social media programs for the teams cross all digital and social marketing platforms simultaneously,” said Corey Silverman, EVP of Sales and Marketing for Access Sports. Examples of marketer supported promotions in this area include photo sharing, flash ticket giveaways, player of the game voting, and behind the scenes player access. “Teams not only have existing programs that can be sponsored but they are excited to create new initiatives that drive fan engagement and make sense for brands,” added Silverman.

About Access Sports Media
Access Sports Media provides advertisers cross-platform solutions engaging passionate fans in sports venues nationwide through digital out of home, social media, mobile, and in-venue sponsorships. Access Sports reaches more than 110 million viewers annually through a national footprint of 200 sports properties and a digital network of over 20,000 screens across professional, minor league and college sports.

For media inquiries, please contact: Dennis Roche
212-729-3611
[email protected]

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