Announcing Access Sports Media
Access Sports Media Emerges As Dominant DOOH Sports Player
Adds Minor League Baseball to Roster of Sports Properties
New York, NY – July 31, 2012 – Access Sports Media [formerly Access 360 Media] today announced the sale of its Mallvision assets to focus entirely on its leadership position in live sports advertising. This move reflects the company’s growing commitment to deliver custom marketing and advertising solutions in sports venues throughout the U.S. In addition to the sale and company name change, Access announced the addition of a Minor League Baseball Network to its roster of sports properties.
“This is an exciting day for the company,” said Dennis Roche, President of Access Sports Media (http://accesssportsmedia.com). “The sale of our mall assets focuses the company against a vertical – sports – where we have a clear leadership position”, added Roche. “As part of today’s announcement we are excited to announce the expansion of our footprint into Minor League Baseball.” Currently, Access Sports Media represents media properties in major sports venues across the country, and are partnered with 60 professional sports teams, and over 50 of the nation’s top NCAA football & basketball programs.
“There is a big opportunity to deliver national advertisers a highly desirable audience and engage fans at their point of passion”, said Corey Silverman, Access Sports’ EVP of Sales and Marketing. “Focusing on sports will enable us to deliver a variety of custom immersive media solutions for our clients.”
The initial phase of the Minor League Baseball expansion will be focused on delivering digital media and in-venue sponsorship programs across 90+ venues with a cumulative attendance in excess of 30MM. “The Memphis Redbirds are excited to be working with the Access team,” said Derek Goldfarb, Asst. General Manager Memphis Redbirds. “The deals we did for this season we hope are just the start of a long-term partnership. The opportunity to grow our sponsorship revenue through the inclusion of a national network can be a win for everyone.”
The expansion into Minor League Baseball comes on the heels of Access’s recently announced partnership with College Gametime Network. “Over the next few months we will be announcing more new initiatives and partnerships,” said Silverman.
About Access Sports Media
Access Sports Media provides advertisers cross-platform solutions engaging passionate fans in sports venues nationwide through digital out of home, social media, mobile, and in-venue sponsorships. Access Sports reaches more than 110 million viewers annually through a national footprint of 200 sports properties and a digital network of over 20,000 screens across professional, minor league and college sports.
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